AFL Clubs Provide Value For Money For Sponsors
Here is some good news, AFL clubs are generating so much media exposure that their sponsors are getting a bargain. So membership prices can stay down, as the sponsors can afford to pay a bit, or maybe a lot, more.
With Geelong's big year, the blue oval was everywhere on TV and in newspapers. The monetary advantage of having a high-profile coach at a club would have also been evident as the Bombers provided a lot of exposure for their sponsor too, due in a big part to Sheedy.
From The Australian: Aussie rules sponsors really get a guernsey
With Geelong's big year, the blue oval was everywhere on TV and in newspapers. The monetary advantage of having a high-profile coach at a club would have also been evident as the Bombers provided a lot of exposure for their sponsor too, due in a big part to Sheedy.
From The Australian: Aussie rules sponsors really get a guernsey
"The average cost of being a club sponsor in the AFL is about $1 million, so those sponsors are getting an average of $3.50 (in media exposure) for every dollar they invest," according to Guy Port, of sponsorship measurement firm S-Comm, which conducted the survey.
